Awesome Home Decor Kenya
The freeholder of Dassa by Design and Dassa Interiors Michelle Langi larboard the USA to achieve aback in Kenya and do business. She talks about how she went about it, the challenges and the successes she experienced
My background
I was built-in and aloft in Kenya. I advised Actuarial Science and Applied Statistics at Maseno University.
In 2009, I larboard for Washington DC in the United States. I lived there until 2013 aback I absitively to appear aback home. In the United States I had formed at a appearance business as a abundance merchandiser.
As we were putting calm affairs to backpack aback to Kenya I additionally absitively that I would alpha a business already here. But I had not ample out the blazon of business to go into.
The idea
After award a abode to alive aback in Kenya, it was time to ample up the abode with appliance and accustomed necessities. Having formed in fashion, I would say I am a little captious and accurate about appliance and the autogenous décor of my house.
On the added hand, I was still clearing in and I had not absitively yet which business I would start.
On and on the chase for the appliance of my dreams went on. I wasn’t authoritative abundant headway.
But I bare furniture. Three times, aural a amount of like two months, I bought appliance and got rid of it.
I realised that I was not activity to get what I was attractive for. So, on my fourth try, I was present on armpit to absolute the bench maker to bear absolutely what I wanted.
Finally, I had appliance to my taste. Aback accompany visited, some began enquiring area I got my appliance and if they could get some like mine.
I went through the aforementioned action to get a few of my accompany the furniture. Then I realised that I could absolutely about-face it into a business – the business I had basic to alpha all along.
We would accumulate appliance for audience and do autogenous décor for homes and offices.
What happened next
I started my own workshop. I had begin and busy amplitude alfresco Nyayo Estate off Eastern bypass in Nairobi.
The basic to alpha Dassa by Design and Dassa Interiors came from my savings. Initially, it gobbled up about Sh500,000. We bought two machines analytical to our business – copse sawing apparatus and a bandage saw machine.
The business, however, relocated to new bounds – forth action alley – not continued after. We confused because our audience begin our area aloof and we additionally bare bigger space.
Running a startup
A startup is like a child: you accept to accumulate agriculture and demography affliction of it until it is able to booty affliction of itself.
In the aboriginal one year of the business, I wasn’t authoritative abundant to accommodated its active costs. I had to dig alike added into my accumulation to advance in added commutual machines.
I additionally had to pay hire from my pocket. So, in total, the basic to alpha the business is a lot added than the Sh500,000 we started with.
Slowly, we began growing our applicant base. But the business did not abound as fast as I would accept hoped. In fact, I anticipate it took us about bristles years for the business to alpha giving advantageous returns.
It was not until 2018 that the business became absolutely solvent. Business is not for the aside hearted. For me, I did not accord up because I had developed amorous about the casework we provided to our clients.
Where I am now
In 2019 the business became a bound company. We accept seven approved carpenters and bristles outsourced ones that we assignment with.
The business has an ambassador and myself. I am the advance artist and consultant. My capital roles absorb allegorical audience on what they want. But I accept added roles – the all-embracing administration of the business.
Believe it or not, 2020 has been our best year so far in business. We accept had adjustment afterwards order. The months from January to July were our busiest.
After the lockdown, I think, with abounding association affected to assignment from home, bodies were confronted with the absoluteness that they had alone their active spaces and bare new appliance and afterlight of interiors.
On boilerplate we accept about 20 appliance and four autogenous audience every month. We primarily bazaar through amusing media platforms like Facebook and Instagram.
My tips
In this blazon of business you charge college standards of professionalism. You will be tempted to but do not ‘eat’ your client’s deposit.
Deliver to audience what you promised. Audience appetite quality. If you accord them affection they will appear aback and accompany you new customers.
Awesome Home Decor Kenya - Home Decor Kenya
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